Pouh\u00e1 nov\u00e1 p\u0159\u00edchu\u0165, modern\u011bj\u0161\u00ed obal nebo v\u00fdrazn\u00e1 reklama u\u017e na \u010desk\u00e9 z\u00e1kazn\u00edky neplat\u00ed. Uk\u00e1zaly to v\u00fdsledky 26. ro\u010dn\u00edku programu Volba spot\u0159ebitel\u016f \u2013 Nejlep\u0161\u00ed novinka 2026. \u010ce\u0161i jsou p\u0159i v\u00fdb\u011bru zbo\u017e\u00ed n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e d\u0159\u00edve a st\u00e1le v\u00edce se zam\u011b\u0159uj\u00ed na skute\u010dn\u00fd p\u0159\u00ednos v\u00fdrobk\u016f, jejich kvalitu a praktick\u00e9 vyu\u017eit\u00ed v ka\u017edodenn\u00edm \u017eivot\u011b.<\/p>\n
Pr\u00e1v\u011b tuto prom\u011bnu uk\u00e1zal leto\u0161n\u00ed ro\u010dn\u00edk. O v\u00fdsledc\u00edch rozhodoval pr\u016fzkum mezi 4 000 \u010desk\u00fdmi spot\u0159ebiteli a ocen\u011bn\u00ed si odnesly v\u00edt\u011bzn\u00e9 v\u00fdrobky v 67 kategori\u00edch. V\u00fdsledky nazna\u010dily, \u017ee \u010desk\u00e9 nakupov\u00e1n\u00ed se posouv\u00e1 od impulzu k v\u011bt\u0161\u00ed promy\u0161lenosti a \u017ee spot\u0159ebitel\u00e9 oce\u0148uj\u00ed v\u00fdrobky, kter\u00e9 jim zjednodu\u0161uj\u00ed rutinu, l\u00e9pe zapadaj\u00ed do sou\u010dasn\u00e9ho \u017eivotn\u00edho stylu nebo \u0159e\u0161\u00ed konkr\u00e9tn\u00ed pot\u0159ebu. Siln\u011b rezonuj\u00ed proteinov\u00e9 a nutri\u010dn\u011b hodnotn\u011bj\u0161\u00ed potraviny, prakti\u010dt\u011bj\u0161\u00ed balen\u00ed na cesty i pro d\u011bti, zdrav\u011bj\u0161\u00ed alternativy zn\u00e1m\u00fdch produkt\u016f, pr\u00e9miov\u011bj\u0161\u00ed priv\u00e1tn\u00ed zna\u010dky, inovace v drogerii a\u00a0dom\u00e1cnosti, rostouc\u00ed pet segment i produkty reaguj\u00edc\u00ed na ni\u017e\u0161\u00ed spot\u0159ebu alkoholu nebo snahu o\u00a0omezen\u00ed zbyte\u010dn\u00e9 chemie. <\/p>\n
\u201ePo 26 letech programu je dob\u0159e vid\u011bt, jak se zm\u011bnilo samotn\u00e9 ch\u00e1p\u00e1n\u00ed novinky. D\u0159\u00edve \u010dasto sta\u010dilo p\u0159ij\u00edt s novou variantou zn\u00e1m\u00e9ho produktu. Dnes spot\u0159ebitel\u00e9 mnohem v\u00edc p\u0159em\u00fd\u0161lej\u00ed, co jim v\u00fdrobek skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed. Zda je prakti\u010dt\u011bj\u0161\u00ed, poctiv\u011bj\u0161\u00ed, v\u00fd\u017eivov\u011b zaj\u00edmav\u011bj\u0161\u00ed, nebo jednodu\u0161e l\u00e9pe odpov\u00edd\u00e1 tomu, jak \u017eij\u00ed,\u201c \u0159\u00edk\u00e1 Luk\u00e1\u0161 Mat\u011bjka ze spole\u010dnosti ATOZ Marketing Services.<\/p>\n
V\u00fdsledky leto\u0161n\u00edho ro\u010dn\u00edku uk\u00e1zaly, \u017ee n\u011bkter\u00e9 d\u0159\u00edve okrajov\u00e9 trendy se staly b\u011b\u017enou sou\u010d\u00e1st\u00ed n\u00e1kupn\u00edho rozhodov\u00e1n\u00ed. Proteinov\u00e9 snacky, rostlinn\u00e9 alternativy, produkty s vy\u0161\u0161\u00edm obsahem masa, \u0161etrn\u011bj\u0161\u00ed drogerie nebo nealkoholick\u00e9 varianty n\u00e1poj\u016f u\u017e nejsou v\u00fdhradn\u011b volbou \u00fazk\u00e9 skupiny z\u00e1kazn\u00edk\u016f. St\u00e1le \u010dast\u011bji m\u00ed\u0159\u00ed do b\u011b\u017en\u00fdch dom\u00e1cnost\u00ed. \u201eZ\u00e1kazn\u00edk nechce lu\u0161tit produktovou h\u00e1danku. Chce rychle pochopit, co mu v\u00fdrobek p\u0159inese. Kvalitu ano, ale bez slo\u017eitosti. Lep\u0161\u00ed slo\u017een\u00ed ano, ale bez p\u0159edn\u00e1\u0161ky z chemie. Inovaci ano, ale takovou, kterou skute\u010dn\u011b pou\u017eije,\u201c dopl\u0148uje Luk\u00e1\u0161 Mat\u011bjka. Vedle siln\u00fdch mezin\u00e1rodn\u00edch zna\u010dek se v programu prosazuj\u00ed tak\u00e9 tradi\u010dn\u00ed \u010desk\u00e9 rodinn\u00e9 firmy, priv\u00e1tn\u00ed zna\u010dky a v\u00fdrobci, kte\u0159\u00ed dok\u00e1\u017eou b\u011b\u017en\u00fdm kategori\u00edm dodat nov\u00fd d\u016fvod k n\u00e1kupu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pouh\u00e1 nov\u00e1 p\u0159\u00edchu\u0165, modern\u011bj\u0161\u00ed obal nebo v\u00fdrazn\u00e1 reklama u\u017e na \u010desk\u00e9 z\u00e1kazn\u00edky neplat\u00ed. Uk\u00e1zaly to…<\/p>\n","protected":false},"author":3,"featured_media":673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=672"}],"version-history":[{"count":1,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/672\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/media\/673"}],"wp:attachment":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}