Mistrovstv\u00ed sv\u011bta ve fotbale nen\u00ed jen z\u00e1le\u017eitost\u00ed div\u00e1k\u016f na stadionech a u televizn\u00edch obrazovek. Dokladem toho je ned\u00e1vn\u00fd z\u00e1sah \u0161pan\u011blsk\u00e9 n\u00e1rodn\u00ed policie za podpory\u00a0EUIPO, Europolu, Interpolu a OLAF, p\u0159i n\u011bm\u017e zajistila p\u0159es 66.000 pad\u011blan\u00fdch fotbalov\u00fdch dres\u016f a sad ur\u010den\u00fdch k prodeji v souvislosti s fotbalov\u00fdm Mistrovstv\u00edm sv\u011bta. Hodnota zaji\u0161t\u011bn\u00e9ho zbo\u017e\u00ed na neleg\u00e1ln\u00edm trhu se odhaduje na v\u00edce ne\u017e\u00a02 miliony eur, p\u0159i\u010dem\u017e \u0161kody pro dr\u017eitele pr\u00e1v mohou p\u0159es\u00e1hnout\u00a07 milion\u016f eur; p\u0159\u00edpady jsou nav\u00edc \u010dasto spojeny s organizovan\u00fdmi s\u00edt\u011bmi a pokra\u010duj\u00edc\u00edm vy\u0161et\u0159ov\u00e1n\u00edm.<\/p>\n
Krom\u011b ekonomick\u00fdch ztr\u00e1t p\u0159edstavuj\u00ed pad\u011blky tak\u00e9 zdravotn\u00ed, bezpe\u010dnostn\u00ed a environment\u00e1ln\u00ed riziko. \u010casto nespl\u0148uj\u00ed po\u017eadovan\u00e9 normy kvality a bezpe\u010dnosti, a nav\u00edc b\u00fdvaj\u00ed spojov\u00e1ny s organizovanou trestnou \u010dinnost\u00ed \u010di pracovn\u00edm vyko\u0159is\u0165ov\u00e1n\u00edm. Obzvl\u00e1\u0161\u0165 zraniteln\u00e9 jsou mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 \u010dasto stav\u011bj\u00ed sv\u016fj \u00fasp\u011bch na n\u011bkolika charakteristick\u00fdch pr\u016fmyslov\u00fdch vzorech, ale nemaj\u00ed dostate\u010dn\u00e9 kapacity na jejich ochranu a vym\u00e1h\u00e1n\u00ed sv\u00fdch pr\u00e1v. Pr\u00e1v\u011b proto EUIPO dlouhodob\u011b podporuje registraci pr\u016fmyslov\u00fdch vzor\u016f a poskytuje podnik\u016fm finan\u010dn\u00ed i poradenskou pomoc. Ochrana designu toti\u017e nen\u00ed pouze pr\u00e1vn\u00ed ot\u00e1zkou, ale st\u00e1le v\u00edce tak\u00e9 strategick\u00fdm n\u00e1strojem pro posilov\u00e1n\u00ed konkurenceschopnosti evropsk\u00e9 ekonomiky.<\/p>\n
Design ovliv\u0148uje rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f v cel\u00e9 EU. Tak\u00e9 v \u010cesk\u00e9 republice ochotu zaplatit vy\u0161\u0161\u00ed cenu za v\u00fdrobek s kvalitn\u011bj\u0161\u00edm designem deklaruje 69 procent \u010desk\u00fdch spot\u0159ebitel\u016f. Design tak ji\u017e d\u00e1vno nen\u00ed vn\u00edm\u00e1n pouze jako estetick\u00fd dopln\u011bk, ale jako sou\u010d\u00e1st hodnoty v\u00fdrobku. V\u00fdrazn\u011bji tuto hodnotu vn\u00edmaj\u00ed mlad\u0161\u00ed generace. Mezi lidmi ve v\u011bku 18 a\u017e 24 let pova\u017euje design za d\u016fle\u017eit\u00fd faktor p\u0159i n\u00e1kupu a\u017e 80 procent respondent\u016f. Mlad\u00ed spot\u0159ebitel\u00e9 nav\u00edc \u010dast\u011bji spojuj\u00ed kvalitn\u00ed design s pozitivn\u00edmi emocemi a jsou ochotn\u011bj\u0161\u00ed za n\u011bj zaplatit vy\u0161\u0161\u00ed cenu.
\n\u00a0
\nZ pohledu jednotliv\u00fdch odv\u011btv\u00ed hraje design nejv\u00fdznamn\u011bj\u0161\u00ed roli p\u0159i n\u00e1kupu n\u00e1bytku, kde jej za d\u016fle\u017eit\u00fd pova\u017euje 76 procent spot\u0159ebitel\u016f. Vysokou v\u00e1hu m\u00e1 tak\u00e9 v m\u00f3dn\u00edm pr\u016fmyslu, kde design ovliv\u0148uje rozhodov\u00e1n\u00ed 66 procent z\u00e1kazn\u00edk\u016f p\u0159i v\u00fdb\u011bru od\u011bv\u016f a m\u00f3dn\u00edch dopl\u0148k\u016f.
\n\u00a0
\nPodle v\u00fdkonn\u00e9ho \u0159editele EUIPO Jo\u00e3a Negr\u00e3a p\u0159edstavuje evropsk\u00fd design jednu z nejv\u011bt\u0161\u00edch konkuren\u010dn\u00edch v\u00fdhod Unie. Kvalitn\u00ed design podle n\u011bj pom\u00e1h\u00e1 podnik\u016fm usp\u011bt na glob\u00e1ln\u00edch trz\u00edch, podporuje inovace a vytv\u00e1\u0159\u00ed podm\u00ednky pro dlouhodob\u00fd hospod\u00e1\u0159sk\u00fd r\u016fst: \u201eV\u00fdzkumy potvrzuj\u00ed, \u017ee spot\u0159ebitel\u00e9, zejm\u00e9na mlad\u0161\u00ed generace, si uv\u011bdomuj\u00ed hodnotu kvalitn\u00edho designu. Ochrana pr\u016fmyslov\u00fdch vzor\u016f d\u00e1v\u00e1 tv\u016frc\u016fm jistotu k inovac\u00edm a podnik\u016fm konkuren\u010dn\u00ed v\u00fdhodu, a t\u00edm podporuje r\u016fst a konkurenceschopnost, na nich\u017e stoj\u00ed evropsk\u00e1 ekonomika.\u201c
\n\u00a0
\nV\u00fdznam designu potvrzuj\u00ed tak\u00e9 ekonomick\u00e1 data. Odv\u011btv\u00ed zalo\u017een\u00e1 na designu zam\u011bstn\u00e1vaj\u00ed v Evropsk\u00e9 unii p\u0159ibli\u017en\u011b 28 milion\u016f lid\u00ed, tedy zhruba 13 procent v\u0161ech pracovn\u00edk\u016f, a pod\u00edlej\u00ed se v\u00edce ne\u017e 16 procenty na tvorb\u011b HDP EU. Studie EUIPO nav\u00edc ukazuj\u00ed, \u017ee mal\u00e9 firmy s registrovan\u00fdmi pr\u016fmyslov\u00fdmi vzory dosahuj\u00ed t\u00e9m\u011b\u0159 o 30 procent vy\u0161\u0161\u00edch v\u00fdnos\u016f na zam\u011bstnance a vypl\u00e1cej\u00ed p\u0159ibli\u017en\u011b o \u010dtvrtinu vy\u0161\u0161\u00ed mzdy ne\u017e podniky, kter\u00e9 ochranu du\u0161evn\u00edho vlastnictv\u00ed nevyu\u017e\u00edvaj\u00ed.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Mistrovstv\u00ed sv\u011bta ve fotbale nen\u00ed jen z\u00e1le\u017eitost\u00ed div\u00e1k\u016f na stadionech a u televizn\u00edch obrazovek. Dokladem…<\/p>\n","protected":false},"author":3,"featured_media":651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":1,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions\/652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}