{"id":581,"date":"2026-05-04T04:34:58","date_gmt":"2026-05-04T04:34:58","guid":{"rendered":"https:\/\/www.partyweb.cz\/?p=581"},"modified":"2026-05-04T04:38:13","modified_gmt":"2026-05-04T04:38:13","slug":"becherovka-predstavila-novinku-becherovka-tuzemsky","status":"publish","type":"post","link":"https:\/\/www.partyweb.cz\/?p=581","title":{"rendered":"Becherovka p\u0159edstavila Becherovku Tuzemsk\u00fd"},"content":{"rendered":"

Karlovarsk\u00e1 Becherovka, je\u017e je v\u00edce ne\u017e 200 let synonymem kvalitn\u00edch lihovin, roz\u0161i\u0159uje sv\u00e9 portfolio o novinku Becherovka Tuzemsk\u00fd a vstupuje tak do popul\u00e1rn\u00ed kategorie tuzem\u00e1k\u016f. Novinku p\u0159edstavila novin\u00e1\u0159\u016fm na tiskov\u00e9 konferenci ve Vnitroblocku v pra\u017esk\u00fdch Hole\u0161ovic\u00edch.<\/span><\/span><\/p>\n

Zna\u010dka Becherovka, dlouhodob\u011b vn\u00edman\u00e1 p\u0159edev\u0161\u00edm jako tradi\u010dn\u00ed v\u00fdrobce bylinn\u00fdch lik\u00e9r\u016f, proch\u00e1z\u00ed v posledn\u00edch letech proch\u00e1z\u00ed v\u00fdraznou transformac\u00ed, kdy\u017e roz\u0161i\u0159uje sv\u00e9 p\u016fsoben\u00ed nap\u0159\u00ed\u010d segmenty a trhy. Mimo bylinn\u00e9 lik\u00e9ry v\u00a0podob\u011b Becherovka Original nab\u00edz\u00ed i jin\u00e9 lik\u00e9ry a od minul\u00e9ho roku roz\u0161\u00ed\u0159ila svoji nab\u00eddku i o vodku. Na \u010desk\u00e9m trhu nov\u011b nab\u00edz\u00ed i tuzem\u00e1k, zat\u00edmco na Slovensku vstupuje do kategorie borovi\u010dky. Sou\u010dasn\u011b doch\u00e1z\u00ed k roz\u0161i\u0159ov\u00e1n\u00ed v\u00fdrobn\u00edch kapacit v Karlov\u00fdch Varech, co\u017e podtrhuje ambici zna\u010dky d\u00e1le r\u016fst a inovovat. Becherovka se tak posouv\u00e1 od \u00fazce profilovan\u00e9ho v\u00fdrobce k dynamicky se rozv\u00edjej\u00edc\u00ed zna\u010dce s mezin\u00e1rodn\u00edm p\u0159esahem.<\/span><\/span><\/p>\n

Na \u010desk\u00e9m trhu nov\u011b nab\u00edz\u00ed i tuzem\u00e1k, jen\u017e spojuje tradi\u010dn\u00ed charakter s kvalitn\u00edmi surovinami. Becherovka Tuzemsk\u00fd vznik\u00e1 v Karlov\u00fdch Varech z kvalitn\u00edch ingredienc\u00ed a p\u0159\u00edrodn\u00edch aromat. Py\u0161n\u00ed se sv\u011btle jantarovou barvou s jemn\u00fdm zlat\u00fdm odleskem. Nab\u00edz\u00ed jemn\u00fd, harmonick\u00fd chu\u0165ov\u00fd profil s t\u00f3ny vanilky, jemn\u00e9ho karamelu a ko\u0159en\u00ed. V\u00fdsledkem je p\u0159\u00edjemn\u011b nasl\u00e1dl\u00fd, vyv\u00e1\u017een\u00fd n\u00e1poj s 37,5 % alkoholu. \u201eKategorie tuzem\u00e1k\u016f pat\u0159\u00ed v\u00a0\u010cesku dlouhodob\u011b k nejobl\u00edben\u011bj\u0161\u00ed kategorii lihovin. V posledn\u00ed dob\u011b sledujeme jej\u00ed prom\u011bnu, kdy se na trhu objevuj\u00ed i produkty s charakterem tuzem\u00e1ku, av\u0161ak s ni\u017e\u0161\u00edm obsahem alkoholu. Zna\u010dka Becherovka do kategorie p\u0159in\u00e1\u0161\u00ed produkt z kvalitn\u00edch surovin a p\u0159\u00edrodn\u00edch aromat postaven\u00fd na origin\u00e1ln\u00edm obsahu alkoholu 37,5 %,\u201c \u0159\u00edk\u00e1 Daniel Kopeck\u00fd, marketingov\u00fd mana\u017eer Maspexu, od \u010dervna 2024 majitele zna\u010dky a dod\u00e1v\u00e1: \u201eChu\u0165 Becherovka Tuzemsk\u00fd jsme vyladili tak, aby byla bl\u00edzk\u00e1 \u010desk\u00e9mu spot\u0159ebiteli, d\u00edky \u010demu\u017e v\u011b\u0159\u00edme, \u017ee produkt oslov\u00ed jak milovn\u00edky tradi\u010dn\u00edch tuzem\u00e1k\u016f,
\ntak i ty, kte\u0159\u00ed vyhled\u00e1vaj\u00ed chu\u0165 t\u0159tinov\u00fdch rum\u016f.\u201c<\/span><\/span><\/p>\n

Modern\u00ed pojet\u00ed se prom\u00edt\u00e1 nejen do chuti, ale i do unik\u00e1tn\u00edho designu lahve, kter\u00fd kombinuje tradi\u010dn\u00ed prvky s precizn\u00edm zpracov\u00e1n\u00edm a odkazem na p\u016fvod zna\u010dky v Karlov\u00fdch Varech. Nov\u00fd Becherovka Tuzemsk\u00fd spojuje mnohalet\u00e9 zku\u0161enosti mistr\u016f z Becherovky a navazuje tak na \u00e9ru p\u0159ed v\u00edce ne\u017e sto lety, kdy rodina Becher\u016f p\u0159in\u00e1\u0161ela na trh rozmanit\u00e9 portfolio i nebylinn\u00fdch lik\u00e9r\u016f, ke kter\u00fdm pat\u0159ily nap\u0159\u00edklad rum, ovocn\u00e9 destil\u00e1ty nebo brandy. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Karlovarsk\u00e1 Becherovka, je\u017e je v\u00edce ne\u017e 200 let synonymem kvalitn\u00edch lihovin, roz\u0161i\u0159uje sv\u00e9 portfolio o…<\/p>\n","protected":false},"author":3,"featured_media":583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=581"}],"version-history":[{"count":4,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions\/587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/media\/583"}],"wp:attachment":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}