{"id":397,"date":"2025-10-31T20:10:31","date_gmt":"2025-10-31T20:10:31","guid":{"rendered":"https:\/\/www.partyweb.cz\/?p=397"},"modified":"2025-10-31T20:10:32","modified_gmt":"2025-10-31T20:10:32","slug":"rossmann-otevrel-v-cesku-211-prodejnu","status":"publish","type":"post","link":"https:\/\/www.partyweb.cz\/?p=397","title":{"rendered":"ROSSMANN otev\u0159el v\u00a0\u010cesku 211. prodejnu"},"content":{"rendered":"

ROSSMANN, nejrychleji rostouc\u00ed drogistick\u00fd \u0159et\u011bzec v \u010cesk\u00e9 republice, spustil v obchodn\u00edm dom\u011b na Harf\u011b pilotn\u00ed projekt nov\u00fdch prodejen, sjednocuj\u00edc\u00edch design i kvalitu n\u00e1kupn\u00edho prost\u0159ed\u00ed s\u00a0pot\u0159ebami cel\u00e9ho koncernu. Koncept, kter\u00fd z\u00e1kazn\u00edci poprv\u00e9 za\u017e\u00edvaj\u00ed v pra\u017esk\u00e9m NC F\u00e9nix v\u00a0polovin\u011b \u0159\u00edjna, p\u0159inesl zcela nov\u00fd vizu\u00e1l, jemn\u011bj\u0161\u00ed linie a \u0161ir\u0161\u00ed paletu barev, kter\u00e9 je\u0161t\u011b v\u00edce c\u00edl\u00ed na emoce a umoc\u0148uj\u00ed z\u00e1\u017eitek z\u00a0n\u00e1kupu drogerie a kosmetiky. A v\u00fdznamn\u00fd bude i n\u00e1zor samotn\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed budou moci ovlivnit kone\u010dnou podobu konceptu. <\/span><\/span><\/p>\n

Nov\u00fd koncept \u2013 v\u00edce barev, v\u00edce slu\u017eeb, v\u00edce pohodl\u00ed<\/b><\/span><\/span><\/p>\n

Nov\u00e1 prodejna by m\u011bla spl\u0148ovat hlavn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f: p\u0159ehlednost, snadnou orientaci, \u0161irok\u00fd sortiment i pohodln\u00fd a rychl\u00fd n\u00e1kup. Tomu jde nov\u00fd koncept zcela naproti. Design citliv\u011b sni\u017euje barevn\u00fd kontrast dosavadn\u00ed \u010derven\u00e9 a b\u00edl\u00e9 a p\u0159in\u00e1\u0161\u00ed do prodejen jemn\u011bj\u0161\u00ed linie i pastelovou harmonii barev, odli\u0161uj\u00edc\u00ed jednotliv\u00e9 sortimentn\u00ed kategorie. \u0160ir\u0161\u00ed uli\u010dky i m\u00e9n\u011b stoj\u00edc\u00edch prvk\u016f v\u00a0nich podporuje volnost prostoru a p\u0159ehlednost. Pro z\u00e1kazn\u00edky zde p\u0159ib\u00fdvaj\u00ed i modern\u00ed funk\u010dn\u00ed z\u00f3ny \u2013 kosmetick\u00e1 \u010d\u00e1st pro vyzkou\u0161en\u00ed l\u00ed\u010den\u00ed, mal\u00fd koutek pro d\u011bti nebo praktick\u00e9 t\u0159\u00edd\u011bn\u00ed odpadu zabudovan\u00e9 do balic\u00edch pult\u016f. P\u0159i tom v\u0161em v\u00a0prodejn\u00e1ch ROSSMANN z\u016fst\u00e1v\u00e1 \u0161irok\u00fd sortiment s v\u00edce ne\u017e 17 000 produkty. <\/span><\/span><\/p>\n

Je\u0161t\u011b v\u011bt\u0161\u00ed roli ne\u017e dosud, maj\u00ed v\u00a0nov\u00fdch prodejn\u00e1ch technologick\u00e9 inovace \u2013 v\u00edce samoobslu\u017en\u00fdch pokladen urychluj\u00edc\u00edch obsluhu, LCD monitory na \u010delech reg\u00e1l\u016f s\u00a0informac\u00ed\u00a0o cenov\u00fdch nab\u00eddk\u00e1ch. A tak\u00e9 dal\u0161\u00ed podpora mobiln\u00ed aplikace ROSSMANN CLUB, je\u017e z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed personalizovan\u00e9 nab\u00eddky, digit\u00e1ln\u00ed \u00fa\u010dtenky a snadn\u011bj\u0161\u00ed propojen\u00ed s v\u011brnostn\u00edm programem Nakonec i v\u0161udyp\u0159\u00edtomn\u00e1 virtu\u00e1ln\u00ed poradkyn\u011b Rossi, kter\u00e1 s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence doporu\u010duje z\u00e1kazn\u00edk\u016fm sortiment, kter\u00fd pot\u0159ebuj\u00ed. <\/span><\/span><\/p>\n

Z\u00e1kazn\u00edk promluv\u00ed do budouc\u00ed podoby prodejen<\/b><\/span><\/span><\/p>\n

Pilotn\u00ed prodejna v\u00a0Praze stav\u00ed na konceptu, jeho\u017e z\u00e1klad bude do budoucna spole\u010dn\u00fd pro cel\u00fd ROSSMANN koncern v\u00a0Evrop\u011b. Snadn\u00e1 rozeznatelnost zna\u010dky pro z\u00e1kazn\u00edky se st\u00e1v\u00e1 p\u0159irozenou pot\u0159ebou spole\u010dnosti, kter\u00e1 je p\u0159\u00edtomna v\u00a0dev\u00edti evropsk\u00fdch zem\u00edch a provozuj\u00edc\u00ed v\u00edce ne\u017e p\u011bt tis\u00edc prodejen. V\u0161ude tam ROSSMANN pe\u010duje o sv\u00e9 z\u00e1kazn\u00edky a jejich zp\u011btn\u00e1 vazba je pro n\u011bj ur\u010duj\u00edc\u00edm momentem pro v\u011bt\u0161\u00ed dostupnost s\u00edt\u011b i dal\u0161\u00ed inovace. Proto se i nov\u00e9 prodejny v\u00a0\u010cesku stanou t\u00e9matem z\u00e1kaznick\u00fdch pr\u016fzkum\u016f a ka\u017edodenn\u00ed zp\u011btn\u00e9 vazby z\u00e1kazn\u00edk\u016f sm\u011brem k\u00a0ROSSMANNu. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ROSSMANN, nejrychleji rostouc\u00ed drogistick\u00fd \u0159et\u011bzec v \u010cesk\u00e9 republice, spustil v obchodn\u00edm dom\u011b na Harf\u011b pilotn\u00ed…<\/p>\n","protected":false},"author":3,"featured_media":398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=397"}],"version-history":[{"count":1,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions\/399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=\/wp\/v2\/media\/398"}],"wp:attachment":[{"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.partyweb.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}